The Marketing that Propelled VaShawn Mitchell to this Great Achievement

VaShawn Mitchell Tops Winners List at 27th Annual Stellar Awards…

               


By: Troika K. Hanna

2011 was the year the song Nobody Greater took force on Gospel airways and networks. Vashawn Mitchell’s 2010 album Triumphant earned a total of six (6) Stellar Awards. The EMI Gospel artist was highly promoted on the star search shows Untapped and BET’s Sunday’s Best. EMI’s marketing team ensured that the song Nobody Greater would catapult his career.


Their steps began in October 2011, showcasing Vashawn Mitchell on TV shows, where the marketing team was prepared to release the deluxe edition of the 2010 album Triumphant. The package consisted of a CD/DVD, in addition to two new songs, My Worship is For Real and My Source. There was also an attached in depth interview of Vashawn Mitchell that spoke of his many accomplishments of obtaining a record deal with EMI, Grammy Nomination, and the privilege of being mentored and working and ministering with Bishop Larry T. Trotter. 


Throughout his career, he has worked with Lonnie Hunter as an assistant music director and Minister of Music under Bishop Larry T. Trotter. As a songwriter, he has composed songs for Vanessa Bell Armstrong, Bishop Paul Morton, and Smokie Norful. He has been known to top Billboard Gospel chart where on April 5, 005, he peaked at number 26. But it was only until EMI Gospel released the Grammy-nominated Triumphant on August 2010 that his career and success would take rave notification. “Rising Gospel music superstar VaShawn Mitchell topped the list of winners during the 27th Annual Stellar Gospel Music Awards announced Saturday night during the show’s taping at Nashville’s iconic Grand Ole Opry House Theater. Mitchell took home six awards, including Artist of the Year, Male Vocalist of the Year, Contemporary Male of the Year and Praise and Worship CD of the Year for his 2011 album, “Triumphant.” (Retrieved from: http://www.eurweb.com/2012/01/vashawn-mitchell-tops-winners-list-at-27th-annual-stellar-awards/

“I am grateful to stand here,” a gracious Mitchell said, also acknowledging other artists in the category, his family, label and social media fans.  “I’ve been coming to the Stellar Awards a long time and I’m glad I waited my turn.” (Stated VaShawn Mitchell)

Work Cited:

EMI Gospel. (2012)

http://emigospel.com

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Illustrates Probability Ratio in the article:

Netflix gets more shows from CBS, Warner Bros

            In analyzing the tactics of Netflix, Inc. in their marketing strategy, we see that the company has made joint ventures to expanding the product. The article states that Netflix signed an agreement with CBS to expand their television network. This development will increase their number of active users and allow them to remain a competitive force in the market. Their aim is to convert their mail in clients to streaming clients and establish a working network between all Cable TV programming. Currently the company has a joint venture between Lions Gate Entertainment Corp., Warner Bros., CBS, AMC Networks, and Sony Pictures Entertainment. It is stated that the only challenge is with the exclusive rights. Netflix is limited or restricted to the launch date of allowing customers to utilize the products or titles within the joint venture. “The new deals with Netflix appear to have tighter restrictions such as when they can first be shown, for example. In The CW pact, older-season episodes of some shows, including "One Tree Hill" and "Nikita", will available Oct. 15 while others are set for January.” (Yinka Adegoke 2011). However, such restrictions are not deterring the company’s continuous growth in financial stability.

From analyzing the information given, we see how the company Netflix has used the Liquidity Ratio (examining its leverage over Cable TV), Quick Ratio (examining its liabilities – Example is the launch restrictions), and Probability Ratio. Most importantly it is through the Probability Ratio that the company Netflix is able to determine how well it is operating within the market; enable the company to keep track of product/service sales of the publication and being able to determine the ratio of people converting from DVD’s to online streaming. Netflix is truly becoming a company that all active customers in the entertainment industry are starting to consider. “Netflix shares rose 2.7 percent to $116.75 on Nasdaq at mid-afternoon.” (Yinka Adegoke 2011).

Work Cited

Yinka Adegoke (2011). Netflix gets more shows from CBS, Warner Bros

http://www.reuters.com/article/2011/10/13/netflix-timewarner-cbs-idUSN1E79C0YP20111013?type=companyNews