Useful Tools for Times to Come
The
techniques and research information I have obtained throughout this Full Sail
quest has been one of a kind. There has never been an occasion where I have
been given the opportunity to learn so much in depth knowledge about the
Entertainment Industry. Full Sail University has given me insight about:
researching website demographics, SEO, learning how to properly prepare a
Business Plan, and establishing yourself in the Entertainment Industry. In
understanding and applying these concepts I will be able to better assist my
company’s (You in Music, Inc.) economical growth in the Entertainment Industry.
Businesses
and organizations that now operate in 2012 must function as a WEB based and be
able to use social media networks to communicate and reach their target
audience. Companies must now be able to compete by driving their target market
to their website. Using search engine optimization allows business to manage
and monitor their online presence in their industry. You in Music, Inc. will
focus its marketing efforts on using social networks such as: Facebook,
Twitter, LinkedIn, and YouTube. These networks will not only provide
correspondence with potential and current customers, but also allow the company
to better assist its target market.
You
in Music, Inc. will also use Alexa.com. This resource allows the company to
optimize its web trafficking and gage competitor companies. Alexa.com gives an
overview of what tactics are being used to attract attention to a website. The
resource also gives a snapshot of how many companies or businesses that are
performing better globally and why they are to maintain a certain number
visitors. In addition, Alexa.com also tells a company how many and what type of
a visitors view a website. It gives the picture of whether the visitor was
bounced to the website, spent several minutes on the website, and an idea of
what pages were viewed the most.
You
in Music, Inc. will also research thoroughly its industry. It is very important
to know where and what you want to do. Through proper research comes through
planning and preparation of a Business Plan. The business plan should have a
projection of at least 3 years and outline in detail its management, business
structure, and how it will aim to finance its products and services.
Troika
K. Hanna,
Work Cited:
