Independent Artists Using Social Networks For Marketing

       In the independent music industry it is important to market your new music in as many places as possible. Typically the independent artist would market themselves on social media networks like Myspace.com, ReverbNation, Sound Click, etc. But in todays market those networks are already saturated with other independent artists doing the exact same thing. Chances are there are hundreds of artists who have been doing it longer than you, have more resources and time to put into it and have already built a following.

However, social media has also allowed for Independent Artist to now build and support one another through creativity, marketing, and network. Social networks such as Twitter, Facebook, and YouTube have allowed for independent artist to create a globalization of their musical work without the support of major record labels. One would say that social media has given independent artist liberty and freedom to create. Artists are also able to reach their market or listening audience from a more hands on approach. By personally building and connecting with there listening audience or fan base using social networks, independent artist are able to efficiently capitalize in their marketed area. Statistics state that 200 million people access Facebook via a mobile device and more than 30 billion pieces of content are shared each day. The same growing statistics are stated for Twitter and YouTube.

Social networks allow for a user-friendly E-marketing and access to online tutorials posted by independent artist. There are so many ways in today’s technological environment that independent artist have empowered themselves. Through social networks, independent artist are able to: tell the story behind their work, film and demonstrate the process of their musical production, share footage from openings or events globally, crate tutorials for fans or other independent artist, keep a log of recorded material, and review other independent artists work. The possibilities are endless. 


Article by Troika Hanna

References

Ken Burbary, Facebook Demographics Revisited. (2011) http://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statistics Retrieved, October 3, 2011.

Mark H, Independent Artist and the Internet – 1/12. The Demographics of Social Media Sites. (2011) http://musicianstogether.com/magazine/2011/09/26/independent-artists-and-the-internet-112-the-demographics-of-social-media-sites/ Retrieved, October 3, 2011.