Thursday, October 6, 2011

Steve Jobs – An Innovator Who Revolutionized The Way We Consume Music

Industry watchers called Jobs a master innovator -- perhaps on a par with Thomas Edison -- changing the worlds of computing, recorded music and communications.” – ABC News

Steve Jobs died Wednesday at age 56 (1955-2011). He was a man who was a leader in innovation. One in particular is the change and affect he had on the music or entertainment industry. With the creation of the iPod and the arrival of its companion iTunes in 2001, Jobs had transpired human conception towards the consumption of music. This one combination changed the way we consumed music, exacerbated the demise of both the compact disc and the brick-and-mortar record store, revolutionized the music business, and massively disrupted the major labels' dominance in the marketplace. 

No one was able to create that signature elegance and ease of use that Jobs brought to his version of the portable digital-music device. His understanding of what the future consumer wanted always surpassed their expectation. From the iconic rotating wheel, simple scrolling menus and clean design of the first iPod, to later iterations such as the miniature Shuffle and the finger-swiping iPod Touch, Jobs pushed his design team to ever-greater heights of innovation. The iPod became the hot commodity that was seen everywhere. It was a device that revolutionized the MP3 player and became ubiquitous on college campuses and subway trains and in gyms.

In February 2010, the iTunes Store had legally sold 10 billion songs while revolutionizing the way every new generation buys, interacts with and experiences music. Though piracy is still evident, through Jobs innovation he has trained a constantly wired generation to legally download music on their iPads, iPhones and a myriad of other devices.

Article by: Troika Hanna

References:

Ned Potter, Steve Jobs Dies: Apple Chief Innovated Personal Computer, Created iPad, iPod, iPhone. (2011)  Retrieved October  6, 2011.
Steve Jobs, (2011) Retrieved October 6, 2011. http://www.youtube.com/watch?v=Ft3oPgsCFbA

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