For this blog post, I decided to analyze
Maureen Burke and Robert Kibble. The two individuals are experts in the field
of examining business plans and giving financial advice to major businesses and
entrepreneurs around the globe. Both individuals have earned prestigious
positions professionally in education and business.
Maureen Burke is a faculty advisor at Yale
School of Management and throughout her career has 20 years' experience in entrepreneurship and
finance. She obtained her MBA in finance from Yale School of Management where
she uses her degree as a lecturer at the Yale School of Forestry and
Environmental Studies and consultant for clients such as: Johnson & Johnson
Development Corporation and Conti Enterprises, Inc. just to name a few. Throughout
her professional career she has written business plans and consulted for
numerous industries that evolve around technology, environment, and medicine.
“Since graduating from SOM in 1997, her focus has been
advising entrepreneurs and technology-based start-up companies. She has
consulted to and written business plans for a variety of entrepreneurs in
emerging technology companies covering industries such as biotechnology,
environmental technologies, and medical devices” (2012, Maureen
Burke).
Robert Kibble
is a “co-Founder and Managing Partner of Mission Ventures” (2007, Mission
Venture Team). Mission Ventures is a venture capitalist company in San Diego,
California that manages over $500 million in funds. Robert Kibble was a former
Director of the National Venture Capital Association and currently represents
Mission’s leadership role. In addition, He has worked as a founding General
Partner of Paragon Venture Partners for a period of thirteen years as well as
serving as Vice President of Citicorp’s Merchant and Citicorp Venture Capital.
His career has taken him in several markets working in Wall Street, banking,
and business analysis. He has a Master’s Degree from the Darden School,
University of Virginia.
After looking
at the biography of the two experts chosen in business plan analysis, we now
examine the key components that investors and experts that analyze business
plans, are looking for. They examine information in the following order:
Executive Summary; Financials; Management; Exit Plan, and Terms of Deals. These
five areas are crucial because they are the most commonly asked questions. Most
importantly the three areas that must spark an interest in the reader are the
Executive Summary, Financials, and Management. In addition, these key
components spell out exactly what the business is and what it is capable
of.
“Three
sections—the Executive Summary, the Financials, and the Management
description—must speak enough interest and inspire sufficient confidence to
make the reader decide it is worthwhile to spend additional time reading other
sections of your plan.” (2010, Successful Business Plan, Rhonda Abrams)
Thus, when we
look at the company Mission Ventures, we see that their practice of focus when
investing in a business plan are: “Executive Summary Review, Pre-Investment Analysis and Due Diligence, Investment Decision, Deal Structuring, Extensive Value-Adding, Post-Investment Involvement, and Investment Liquidity Strategy” (2012, About Mission Ventures).
By, Troika K. Hanna
Work cited:
Kay
Miranda, eHow Money (2012).
Retrieved June 26, 2012 from: http://www.ehow.com/about_5066207_key-components-business-plan.html
Maureen
Burke, (2012).
Retrieved June 26, 2012 from: http://mba.yale.edu/faculty/profiles/burke.shtml
Mission
Ventures, Robert Kibble biography, (2007).
Retrieved June 26, 2012 from: http://www.missionventures.com/team/kibble.html
Rhonda
Abrams,
Successful Business Plan. The Planning Shop,
Palo Alto, California (2010).
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