Watch Out Here Comes XBOX
When we look at the achievements and
accomplishments of the XBOX, we see that the counsel is one of the leading
counsels in the gaming and entertainment industry. The Xbox is listed in the
top 3 gaming systems in the world: Xbox 360, Play Station, and Nintendo Wii. In
the year 2013 and years to come, there is big talk about video games,
television, and business focusing more on On-live and streaming systems. Just
as we are able to analyze how Apple, Inc., affected the music industry
Microsoft is now on the verge in following in the very same footstep. Apple,
Inc. had introduced iTunes, the iPod, and the use of Mp3 files on mobile
devices. This development caused record labels and consumers to rethink how
music was produced, distributed, and consumed. Thus in the article 3 Ways the Next Xbox Could Change the
Entertainment Industry Microsoft is engaging to focus on the areas
of: Streaming TV, Television with a built-in gaming system, and having no use
for used games. This means that the home entertainment would be more focused on
live time experiences just as how the most watched TV programs are now reality
shows.
The article states that Microsoft through the use of the Xbox is working
on building partnerships with Disney’s ESPN 3 channel, Verizon, and Comcast.
The device would then be operational as how consumers are now able to use
Netflix through their cable provider. Microsoft has already established a
partnership with News Corp. of which offers Fox, Fox News, and the Wall Street
Journal to the game counsel. In addition, through the use of streaming games
would create a differentiation of sales with most distributors. For example
when looking at GameStop, one of the world’s largest retailers for used games,
it was stated that 50% of the company’s profit comes from used-game sales. “Retailers like GameStop
(NYSE:GME) have built empires on reselling games—used game sales accounted for
nearly 50% of GameStop’s profits,
$292 million
in its second quarter alone—while publishers and console makers like Microsoft
never see a dime” (Anthony John Agnello, 2012). Thus we see that with changes in the gaming industry or
“Xbox” will have a spiral affect in the entertainment industry. Home
entertainment and major retailers that are involved in the gaming industry are
all going to be affected as more and more company’s follow in the direction of
Microsoft to compete.
Work Cited:
Retrieved Thursday, May 31st,
2012 from: http://www.investorplace.com/2012/02/3-ways-the-next-xbox-could-change-the-entertainment-industry-msft-aapl-ntdoy/
Picture courtesy: http://www.g4tv.com/thefeed/blog/post/722291/xbox-360-successor-rumors-surface-christmas-2013-release-dual-gpus-more/
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